When we first launched the restaurant, I thought I had a solid marketing strategy in place. I had done my research, identified our target audience, and created a marketing plan…
When we first started, I thought hiring and training staff would be a breeze. After all, I had years of experience as an Executive Trainer and had managed teams throughout…
LESSON 5: BRAND REINVENTION
When something isn’t working, don’t be afraid to reinvent your brand. Updating your offerings, rebranding, or changing your messaging can attract a fresh audience. Your marketing…
LESSON 3: CREATING COMMUNITY
By focusing on creating a welcoming atmosphere and offering event spaces, the restaurant became more than just a place to eat – it became a community…
These additional marketing lessons can serve as guiding principles for anyone looking to start or improve their business marketing strategy:
LESSON 1: LISTEN TO YOUR CUSTOMERS
The pivotal moment came…
When we first conceptualized our restaurant, we were convinced that a juice bar concept comprising fresh fruit juices, smoothies, sandwiches and salads would be a hit in Accra! We spent…
1. Cultural Adjustment: ignorance about the local culture and business environment.
2. Language Barrier: Difficulty in understanding or communicating effectively in local languages eg Twi, Ga, Ewe etc.
3. Network…
Shared Risk: Partnering with a credible Ghanaian helps you to share the risk and responsibilities of doing business in Ghana.
Improved Credibility: Such collaboration can enhance your business credibility and…
Attend business events and conferences: Attend events, conferences and trade shows in Ghana to connect with business leaders and entrepreneurs.
Network with Ghanaian Professionals: Connect with Ghanaian professionals on Linkedin…
Competition: The Ghanaian market is highly competitive and Diasporans must be able to compete with local businesses in order to gain a competitive edge.
Differentiation: Differentiation of a product or…
Be deliberate about avoiding these negative attitudes (“negattitudes!”) in order to build a successful business and foster positive relationships in Ghana.
Mistrust: Assuming that all local partners, consultants or staff…
Lack of understanding of local business culture and regulations
Insufficient research on market demand and competition
Not registering businesses properly or complying with regulations
Unrealistic expectations about returns on investment…