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- Lack of understanding of local business culture and regulations
- Insufficient research on market demand and competition
- Not registering businesses properly or complying with regulations
- Unrealistic expectations about returns on investment
- Inadequate networking and local partnerships
- Overreliance on expat staff without developing local talent
- Poor financial planning and management
- Failure to adapt to local customs and communication styles
- Underestimating the importance of building relationships and trust
- Lack of patience and understanding of Ghana’s unique business environment
