Shared Risk: Partnering with a credible Ghanaian helps you to share the risk and responsibilities of doing business in Ghana. Improved Credibility: Such collaboration can enhance your business credibility and…
Assuming Lack of Skills or Expertise: Believing that most Ghanaian employees are not qualified or experienced enough. Perceiving Laziness or Lack of Work Ethics: Assuming that all Ghanaian employees are…
Attend business events and conferences: Attend events, conferences and trade shows in Ghana to connect with business leaders and entrepreneurs. Network with Ghanaian Professionals: Connect with Ghanaian professionals on Linkedin…
Competition: The Ghanaian market is highly competitive and Diasporans must be able to compete with local businesses in order to gain a competitive edge. Differentiation: Differentiation of a product or…
Be deliberate about avoiding these negative attitudes (“negattitudes!”) in order to build a successful business and foster positive relationships in Ghana. Mistrust: Assuming that all local partners, consultants or staff…
Lack of understanding of local business culture and regulations
Insufficient research on market demand and competition
Not registering businesses properly or complying with regulations
Unrealistic expectations about returns on investment…
Ghana’s economy offers several opportunities for Diasporan entrepreneurs: Growing middle class and consumer market.
Natural resources (eg gold, oil, bauxite, lithium, bauxite etc)
Strategic location in West Africa
Relatively stable…
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