Be deliberate about avoiding these negative attitudes (“negattitudes!”) in order to build a successful business and foster positive relationships in Ghana.
- Mistrust: Assuming that all local partners, consultants or staff will cheat you or act fraudulently!
- Unrealistic Expectations: Minimize over-familiarity with the culture; often leading to the erroneous assumption that business will thrive easily as a result.
- Impatience: Expecting quick returns on investment and rapid results without understanding the local business environment and pace.
- Overreliance on Connections: Sole reliance on family or friends rather than building professional networks may cost you several disappointments and frustrations.
For remaining 5 Negattitudes, order Adubea Afua Ayisi’s E-book: “Ghana Unlocked: 24 Essential Business Insights and Guide for Diasporan Entrepreneurs” (adubea.associates9@gmail.com)
