I’ll never forget the day our main supplier of fresh fruit juices informed us that he wouldn’t be able to deliver our weekly order. It was a critical moment for…
When we first launched the restaurant, I thought I had a solid marketing strategy in place. I had done my research, identified our target audience, and created a marketing plan…
When we first started, I thought hiring and training staff would be a breeze. After all, I had years of experience as an Executive Trainer and had managed teams throughout…
LESSON 5: BRAND REINVENTION
When something isn’t working, don’t be afraid to reinvent your brand. Updating your offerings, rebranding, or changing your messaging can attract a fresh audience. Your marketing…
LESSON 3: CREATING COMMUNITY
By focusing on creating a welcoming atmosphere and offering event spaces, the restaurant became more than just a place to eat – it became a community…
These additional marketing lessons can serve as guiding principles for anyone looking to start or improve their business marketing strategy:
LESSON 1: LISTEN TO YOUR CUSTOMERS
The pivotal moment came…
When we first conceptualized our restaurant, we were convinced that a juice bar concept comprising fresh fruit juices, smoothies, sandwiches and salads would be a hit in Accra! We spent…
1. Cultural Adjustment: ignorance about the local culture and business environment.
2. Language Barrier: Difficulty in understanding or communicating effectively in local languages eg Twi, Ga, Ewe etc.
3. Network…
Shared Risk: Partnering with a credible Ghanaian helps you to share the risk and responsibilities of doing business in Ghana.
Improved Credibility: Such collaboration can enhance your business credibility and…
Attend business events and conferences: Attend events, conferences and trade shows in Ghana to connect with business leaders and entrepreneurs.
Network with Ghanaian Professionals: Connect with Ghanaian professionals on Linkedin…
Competition: The Ghanaian market is highly competitive and Diasporans must be able to compete with local businesses in order to gain a competitive edge.
Differentiation: Differentiation of a product or…
Be deliberate about avoiding these negative attitudes (“negattitudes!”) in order to build a successful business and foster positive relationships in Ghana.
Mistrust: Assuming that all local partners, consultants or staff…