- Competition: The Ghanaian market is highly competitive and Diasporans must be able to compete with local businesses in order to gain a competitive edge.
- Differentiation: Differentiation of a product or service is key to standing out in a competitive market. Diasporans must be able to differentiate their products or services to appeal to the Ghanaian consumer.
- Customer Expectations: Understanding the needs and expectations of the Ghanaian consumer is important to adjust your business strategies. Diasporans must be aware of the needs of their target market and adjust their business strategies to meet those needs.
For remaining 5 Reasons, order Adubea Afua Ayisi’s E-book: “Ghana Unlocked: 24 Essential Business Insights and Guide for Diasporan Entrepreneurs” (adubea.associates9@gmail.com)
