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10 PAIN POINTS SHARED BY DIASPORAN ENTREPRENEURS IN GHANA

1. Cultural Adjustment: ignorance about the local culture and business environment.

    2. Language Barrier: Difficulty in understanding or communicating effectively in local languages eg Twi, Ga, Ewe etc.

    3. Network and Connections: Frustrations arising from minimal network and connections.

    4. Regulatory Challenges: Inadequate knowledge of Ghana’s legal and regulatory framework.

    5. Access to Funding: Difficulty in accessing information on securing funding and financing for their business.

    6. Talent Acquisition and Retention: Minimal knowledge on how to find and keep skilled employees.

    7. Infrastructure and Logistics: Challenges with electricity outages, disruptions in internet connectivity and poor road network to some locations.

    8. Market Understanding: Limited understanding of the local market and consumer behavior.

    9. Bureaucracy and Corruption: Dealing with bureaucratic red tape and corruption.

     10. Homesickness and Isolation: Coping with the emotional challenges of living away from family and friends.