Some of the most frustrating and discouraging moments in my life have occurred during my many business transitions. The excitement of conceiving and sharing my business idea with others have…
If you have a choleric temperament like me or you are the “never-say-die” type of business owner, then perhaps this experience will resonate with something you’ve done before or are…
Business owners have similar drives and impulsive behavior patterns; so I think I can safely conclude that mine are no different from yours. Years back, I had a strong pull…
Are you tired, like me, of the “always confident and in-charge” façade and unrealistic expectations that often come with being a business owner and holding that powerful title of “Founder”…
I’ll never forget the day our main supplier of fresh fruit juices informed us that he wouldn’t be able to deliver our weekly order. It was a critical moment for…
When we first launched the restaurant, I thought I had a solid marketing strategy in place. I had done my research, identified our target audience, and created a marketing plan…
When we first started, I thought hiring and training staff would be a breeze. After all, I had years of experience as an Executive Trainer and had managed teams throughout…
LESSON 5: BRAND REINVENTION
When something isn’t working, don’t be afraid to reinvent your brand. Updating your offerings, rebranding, or changing your messaging can attract a fresh audience. Your marketing…
LESSON 3: CREATING COMMUNITY
By focusing on creating a welcoming atmosphere and offering event spaces, the restaurant became more than just a place to eat – it became a community…
These additional marketing lessons can serve as guiding principles for anyone looking to start or improve their business marketing strategy:
LESSON 1: LISTEN TO YOUR CUSTOMERS
The pivotal moment came…
When we first conceptualized our restaurant, we were convinced that a juice bar concept comprising fresh fruit juices, smoothies, sandwiches and salads would be a hit in Accra! We spent…
1. Cultural Adjustment: ignorance about the local culture and business environment.
2. Language Barrier: Difficulty in understanding or communicating effectively in local languages eg Twi, Ga, Ewe etc.
3. Network…