LESSON 5: BRAND REINVENTION
When something isn’t working, don’t be afraid to reinvent your brand. Updating your offerings, rebranding, or changing your messaging can attract a fresh audience. Your marketing materials should reflect your evolving brand identity.
LESSON 6: TEST, LEARN AND ITERATE
The business went through months of trial and error. Learning from its mistakes, and adjusting accordingly. Marketing is an iterative process that requires testing different strategies, learning from results and refining your approach for better outcomes.
PRINCIPLE 7: RESILIENCE IN MARKETING
Marketing doesn’t always deliver instant results, and it’s important to be PATIENT and PERSISTENT! Even when things don’t seem to be working, keeping a resilient mindset allows you to push forward and eventually achieve your goals.
